Semalt Shares Secrets About Content Pruning That Every SEO Specialist Should Know

Content Pruning in SEO: What Is It & How to Do It | Linkilo

The task of an SEO specialist is not only to optimize or obtain links from external, highly rated domains. An important element of Website positioning is, among others, content pruning. It is the removal and editing of outdated content from the site that brings no benefit. Literally, the word "pruning" means "clipping". So this term refers to the clipping of content. This technique can be used on every website, both in the case of advisory, news and specialist texts as well as product descriptions.

Why is content pruning carried out?

Content pruning is not a particularly complicated process. The job of an SEO specialist is to find out-of-date or useless content. Then such texts must be edited or completely removed from the website. This stage is usually the responsibility of a copywriter who creates valuable content daily. Trimming texts and editing them is important in the context of positioning. Google search engine algorithms "pay attention" to whether the content is substantive, fresh and exhausts a specific topic. This is why content marketing is a key element of SEO.

To illustrate content pruning a little better, let's give a simple example. Imagine that you run an online clothing store where you publish blog articles related to the world of fashion. During positioning, an SEO specialist comes across a text about the trends of 2016. What to do with such a fantasy? There are several possibilities:
Positioning is a long-term process that requires attention and comprehensive action. You can treat old content that is no longer up-to-date as crutches or heavy chains that burden the website. They should be trimmed - this is where the name content pruning comes from. Remember that we're not talking about a one-time cleanup, but updating your content regularly. If you keep your content fresh, Google will reward your efforts by promoting your website in organic search results. According to the SEO Experts report, over 50% of companies indicate that updating the content turned out to be the most effective element of positioning. Texts started to rank higher naturally, which resulted in more traffic on the site. This is a huge advantage of content pruning.

Other content activities that are important to SEO

An SEO specialist verifies a lot of data and comprehensively analyzes the website. Content pruning is just one element of your SEO strategy. What else can you do with your content to boost search engine growth?

The saying "content is king" in the context of SEO is absolutely topical. However, be sure to create your content wisely. Avoid spam, take care of high quality, and try to exhaust every topic as much as possible. Building valuable content should take place not only on the blog. Do not forget about the product descriptions, the "About us" tab, and other subpages within site. If you are not able to write content friendly to positioning and users at the same time, use the agency's help. An SEO specialist will analyze the website and then plan all activities. A group of qualified copywriters will be responsible for the creative process.

It is also important to optimize the content for SEO. Sometimes content pruning is not needed because the texts are up-to-date. However, they lack the appropriate structure - for example, keyword saturation or headings. The role of an SEO specialist is, therefore, to optimize the existing content so that the content can generate natural organic traffic.

You already know that texts should be substantive and valuable for users. An extremely important term should be mentioned here - evergreen content. This is a key issue in positioning, relating primarily to blog articles. What exactly is evergreen content? It is fair to say that this is the complete opposite of news content, which has a "short shelf life". Evergreen content is universal and at the same time valuable articles relating to timeless topics. An SEO specialist must ensure that the website has a wide base of this type of content.

Efficiently keep your content up to date

"Google loves fresh content". Oh? Frankly, I think that's way too black and white. Your visitor likes fresh content. Or maybe not. However? Think for yourself: if you read a good piece, it really doesn't matter how old it is. But it must be relevant and correct in terms of content. And yet: when you see a date older than 2 years in the search results, what do you think? So it is good to keep your content up to date. And actually the last one on that date.

In fact, you will also have regular pages where there is no date in the search results. Then this doesn't work at all.

But still: current content

In any case, with content pruning, you can update your content. Whether it provides fresh content for Google or whether it is just pleasant for your visitor, just do it. Because: your content will become outdated anyway. Do you bet you can't really find any texts from a few years ago to look at? Or that something has changed that makes what it says not (quite) correct anymore?

If you do it for your SEO…

And if SEO has to be the reason: if you regularly improve something on your website, the search engine bot will, in any case, visit you regularly. Not that that necessarily helps you rank higher on Google, but it does help the search engine recrawl and index your pages for a while. And if you keep improving your web pages, it can definitely have a positive impact.

Excluding thin content: good for SEO

You may have heard the term thin content. Thin content: pages with very meagre information. You probably know that you want to read a piece full of anticipation and then think: "Waste of my time, I didn't learn anything new." And although content pieces are often long, length is, of course, not the yardstick for good content. Start with the best content that you would like to read yourself.

And be honest: if you read back some of your old pieces, are you really proud of them? For me, that has been a reason to delete or rigorously rewrite some of my first blogs.

So prune your content

Time to really dive into content pruning: pruning your content. Because you also want things not to get overgrown, right? Remove bad content, update outdated content and turn multiple articles that may or may not partially overlap into 1 rock-solid article.

Google algorithms that verify the content

As you surely know, the position in the Google search engine is determined by a very complicated algorithm. It takes into account hundreds of variables, based on which it builds a list of domains for specific keywords. We present the most important algorithms responsible for content.


What is Google Panda Algorithm? - Raven DigiMark
Although SEO specialists heard about the Panda algorithm in 2011, it didn't start working until five years later. It is regularly updated and improved. Panda lowers the rankings of sites that use keyword stuffing ( keyword stuffing, spam) and promotes those who regularly publish valuable content. So make sure you do your keyword research with a proper tool like the Dedicated SEO Dashboard. This will allow you to have reliable information on each keyword so that you don't resort to this practice of keyword stuffing which could cause damage to your site.


A one-eyed pirate with a hook for a hand took matters into his own hands in 2012. Great news then came to those who were victims of content theft.

ฝ่า 9 นรกไปกับพระเจ้า! Google Algorithm แห่งปี 2018 | Boxzaweb

The algorithm punishes websites that copy copyrighted texts.

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This algorithm has been operating since 2013 and it is thanks to it that the use of Black Hat SEO has become particularly risky. Websites using keyword stuffing were already losing their position in the search engine. It was only later that the aforementioned Panda algorithm was introduced, which further curbed keyword spam on subpages.


Google Hummingbird

Since 2013, Google has also used the Koliber algorithm. It was thanks to it that websites with really good content began to grow in strength. The main task of the algorithm is to intelligently match the search results to a specific query. Websites with a lot of content have experienced the Long Tail SEO effect due to the fact that the content on the page is natural and exhaustive. At the same time, Koliber lowers the position of websites with poor content.

If you need to learn more about the subject of SEO and website promotion, we invite you to visit our Semalt blog.